tuta is a graphic design studio led by Alice Lotti and Patrizio Anastasi located in Turin, Italy. We work on visual identity, book design and illustration. We spend each day studying the best design process for creating simple, functional solutions. We mainly work on brand identity, publishing and illustration. We like simple things and we believe in a world where communication is effective when it is direct. We build identity systems combining process and research, in order to create comfortable and customized outfits able to evolve.


→ Editorial design: books, publications, posters, stationery, packaging
→ Branding: brand and corporate identities, brand positioning, competitor analysis, creative direction, logos and trademarks, naming
→ Exhibition: visual identities, exhibition installations, signage and wayfinding
→ Online and digital: websites, apps, animated graphics.

We believe in the values of teaching. Since 2016 we teach Basic Design and illustration at the European Institute of Design. We also develop illustration and graphic design workshops for children, adult and school.

Clients and collaborations

Fondazione Agnelli, ADCI — Art Directors Club Italiano, Politecnico di Torino, IED — Istituto Europeo di Design, Macro — Museo d'Arte contemporanea Roma, Museo Mart Rovereto, Fondazione Merz, Il Masetto, Palazzo dei Diamanti Ferrara, Villa Ada Roma, Edit Torino, BilBolBul Bologna.

© 2018 tuta