We curate the logo and the book design of Argentero’s Autumn—Winter 2016 and Spring—Summer 2016 lookbooks. Argentero is an emerging fashion brand for independent, elegant and practical women. In line with this, we created an image which is classic yet at the same time original and versatile. We worked with a simple format and binding to re-discover the “A” items: the essential basis of communication. In collaboration with Land ho, Rome.